11 and sun logo

The SUN is the Corporate with its eleven core values

  • Respect People, Planet
  • Willing to change
  • Hungry for success
  • Maximizing Perceived Quality
  • Honesty
  • Trust
  • Love
  • Innovation
  • Commitment
  • Competency
  • Focus


Our mission is to consistently seek potential opportunities based on people’s wants and needs all around the world resulting in the development of products and services with the most value and the highest level of perceived quality. This is all to help people around the world live healthier and happier lives.

We believe that we have to balance short and long term goals in all three dimensions of the corporate’s performance: Social (people), economic (profits) and environmental (planet) in order to achieve sustainability.

Besides economic goals, our social performance is directly affected by the health and safety of our employees and the people that consume our products and services. Moreover, our environmental performance refers to the impact our company’s operations has on the planet and to help answer any questions and concerns people may have about such issues.



To become one of the most trustable and respected corporates internationally by building and acquiring trustfully, having a high level of respect for society and the environment, and to have an understanding and appreciation of international brands. In order to achieve our vision, we have a clear plan which consists of the following:

  • Business ethics
  • Sustainability (Environmental and societal issues)
  • Health & safety of employees and other stakeholders
  • Higher quality of life
  • Making earth a better place to live in for generations to come